The Who
Simon George – Managing Director
Simon has spent his career working in Commercial Marketing, Sales and Business Development across a variety of industries and companies including Burger King (Diageo), BBC Worldwide and pan-European digital music broadcaster Music Choice.
In July 2006 he formed Simon Says… as a consultancy offering the above skills to media, digital and entertainment businesses and soon found that the demand for such thinking extended into many other markets and areas.
The objective of Simon Says… is to bring external commercial thinking into businesses of all types at all levels from strategy to planning to tactical execution and to boost revenue and profits accordingly.
Everyone who works with Simon Says… is chosen for their ability to both think at a strategic, and often lateral, level and for a desire to roll sleeves up and get into the thick of making things happen.
Outside of working life, Simon’s creativity is diverted into making things (garden decking, a Caterham 7, furniture…), technology gadgetry, motorbikes and the dark art of parenting two lovely children.
Caroline George – Account Director
Caroline’s career has been spent in Marketing and Business Development within the not-for-profit sector, enjoying surroundings as beautiful and diverse as Hampton Court Palace, the Tower of London and London Zoo.
Her roles within these organisations have seen her tackle tasks as varied as planning through-the-line campaigns, agency selection, new product development, brand licensing, corporate sponsorship and film/tv work. All of this has been with the end goal of generating revenue in an environment where every penny spent has to work extremely hard.
Away from work, Caroline’s time is tightly organised to fit in her horse, gym and the needs of two rather demanding small people. Being a busy mum has brought home to Caroline even more that to be truly efficient you need to cut through all of the surrounding garble to hear, and really listen to what’s needed, then get on with providing the solutions.